---
title: Plant-Based Research & Trends | Free Report by Datassential
description: This free report uncovers the key research and trends on plant-based menu items, plant-based ingredients, and more.
image: https://offers.datassential.com/hubfs/AI-Plant-Based-Burger.png
---

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![Future-of-Plant-Based-1](https://offers.datassential.com/hubfs/Future-of-Plant-Based-1.png "Future-of-Plant-Based-1")

# Plant-Based: The Next Wave of Growth

## What's next for plant-based? Here's a look at what you'll find in our Plant-Based Keynote.

## Plant-Based Eating Evolves

Plant-based foods are seemingly everywhere today, capping a rocket-fast ride from being a largely unfamiliar term just a few years ago.  

And while growth is slowing, plant-based is merely transitioning into a lifestyle for many consumers. While vegetarian and vegan diets are still relatively rare, almost a quarter (22%) of Americans call themselves flexitarian and focus on eating less meat.

Check out this sneak peek of our new Plant-Based Keynote where you’ll find valuable insights about the growth in demand for plant-based eating, and how operators are planning to “meat” it.

### Inside this report you'll learn:

- How consumer affinity is changing for plant-based foods
- How operators are preparing for the next wave of plant-based eating
- The growth potential of plant-based menu items

### Insights in this report:

![Plant-Based Key Indicators](https://offers.datassential.com/hs-fs/hubfs/Plant-Based%20Key%20Indicators.png?width=1920&height=1080&name=Plant-Based%20Key%20Indicators.png "Plant-Based Key Indicators")

#### 93% of consumers say the amount of plants they've eaten in the past year has increased or stayed the same

![Plant-Based Key Indicators2](https://offers.datassential.com/hs-fs/hubfs/Plant-Based%20Key%20Indicators2.png?width=1920&height=1080&name=Plant-Based%20Key%20Indicators2.png "Plant-Based Key Indicators2")

#### 95% of operators anticipate their sales of plant-based options will increase or stay the same in the upcoming year

![Plant-Based Key Indicators3](https://offers.datassential.com/hs-fs/hubfs/Plant-Based%20Key%20Indicators3.png?width=1920&height=1080&name=Plant-Based%20Key%20Indicators3.png "Plant-Based Key Indicators3")

#### 39% of consumers say they would swap a meat burger for plant-based if it were less expensive

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