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Sales Intelligence Product Updates

We’re eager to share exciting updates to our Sales Intelligence solutions to help you modernize your selling processes and drive more business this year.

April 20th, 2023

Get Ahead of the Beat with Pre-Opens Data

Datassential’s Sales Intelligence tools enable manufacturers to sell smarter by allowing a targeted search across a range of operator criteria, from years in business to number of units, menu types, and more. Now, Sales Intelligence users can also access pre-opens data that identifies when and where restaurants are planned to open, allowing manufacturers the strategic advantage of getting in at a new restaurant’s inception.

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New SNAP Homepage Design

Navigating SNAP just got even easier with a menu that's reorganized by primary use case:

  • Industry: get inspiration and up to speed on the landscape
  • Menu and Consumer: build a personalized, data-driven sales story, win or defend product/menu placements, and support innovation
  • Chains: gather competitive intelligence for monitoring and prospecting
  • Sales Intelligence: improve sales prospecting and targeting with insights on every target for true consultative selling
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New Monthly Reports included with Subscription

Two new monthly report series are now available for Sales Intelligence customers inside Report Pro, Datassential's vast library of presentation-ready publications:

  • Performance Reports highlight chains that are winning in key categories with consumers
  • Chain Data Reports feature high potential emerging operators, plus growth and decline for local, regional and national chains, cuisine types, and top metros
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Increased Coverage and Improved Location Matching

We’re continuously adding new records to our Operators database. In the past quarter alone, we've added over 32,000 restaurants, bars and nightclubs across the US and Canada. We've also implemented broader and more comprehensive matching techniques to better compare and match operator data for our Sales Intelligence customers.

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Become a Power User with our Training Center

If you’re new to SNAP or need a refresher on the solutions in your subscription, check out our Datassential Training Center (please reply to this email for the password).

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2023 Chain Rankings + Updated Census Data

Mark your calendars for Friday, May 5th, for the release of our Datassential Top 500 Report ranking the largest restaurant chains in the U.S. and identifying the leaders by location count and sales performance, all supplemented with additional analytics from Datassential’s tools. Updated census data is also now available in the Sales Intelligence tools.

Not a subscriber? Click here to request a demo, we'd love to connect with you!