SNAP Updates
New seasonal and category insights, improved search, new consumer preferences, and much more!
February 28th, 2024
LAUNCHES & RATINGS
Become a Seasonality Expert
Seasonal insights are some of the most highly-requested from our customers, and in Datassential’s newly enhanced LAUNCHES & RATINGS tool, users now have access to robust, hot-off-the-presses season-specific analyses that can be filtered and viewed in a number of ways - by category, segment, time period, active chains, high-indexing ingredients, and more. Beautiful, presentation-ready PPT exports detailing enhanced analyses like historic trends and recent menu launches are also available at the click of a button.
LAUNCHES & RATINGS
Master Your Category with the Latest Insights
Category-specific insights are critical for our customers, offering the ability to laser-in on the topics that matter most - whether that’s non-alcoholic beverages, desserts, burgers, or any other. In Datassential’s newly enhanced LAUNCHES & RATINGS tool, users now have access to comprehensive category-specific analyses detailing historical trends, launches by segment, share of launches by season, most active chains, and more. Expert-designed, presentation-ready PPT exports are also available for each category offering enhanced analyses like historic trends, most popular ingredients, and recent LTOs.
DATASSENTIAL SNAP
Track Emerging Chains
The U.S. chain restaurant landscape is expansive and ever-changing, encompassing over 18,000 chains that face constant shifts and entry of new players. To stay in step with the changing landscape, Datassential is constantly adding new chain coverage to our suite of tools to provide the most comprehensive insights for our customers. Some recently-added chains include the sweet-tooth satisfier Crumbl Cookies, Dutch Bros Coffee (drive-thru coffee chain with 832 units), and the trend-forward, healthy-bowl concept sweetgreen, plus many more.
CONSUMER PREFERENCES
Dive Into the Latest Consumer Preferences
Datassential’s CONSUMER PREFERENCES platform tracks how consumers feel about anything you can eat or drink, and empowers users to identify opportunities and innovate confidently by keeping a pulse on your target audience. Every quarter new foods, beverages, brands and more are added to the vast platform, so check back in March to uncover who’s drinking long drinks, how Gen Z feels about chocolat chaud, or if c-store consumers prefer Capri Suns, Mexican beer or Liquid Death.
DATASSENTIAL SNAP
Search Like a Pro
In efforts to make the Datassential user experience cleaner and more seamless for our customers, we’re always working to improve and enhance our offerings and recently have further optimized search within SNAP. Log in today to explore the latest menu, consumer, and industry insights for the topics that matter to you.
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DATASSENTIAL SNAP
Visit the New Help Center for Instant Support
Datassential now offers an enhanced HELP CENTER to quickly and completely answer any and all customer questions, from general training needs to specifics on each tool. Visit the HELP CENTER to:
- Talk to an expert immediately via chat
- Register for live, virtual sessions
- Self-guide through intuitive in-tool onboarding tutorials, targeted FAQ, and videos
