SNAP Updates
We’re excited to share new features, functionality, and an enhanced user experience in Datassential’s industry-leading food and beverage intelligence tools. Check out our latest updates below.
MARCH 5, 2025
MENU
TRENDS
MENU TRENDS &
MENU ADOPTION CYCLE
MENU TRENDS &
LOCAL INSIGHTS
BRAND
PERFORMANCE
CONSUMER
PREFERENCES
From Baijiu to Functional Soda—Explore New Flavors Consumers Love
>>
MENU TRENDS
Leverage AI-Powered Menu Tags
Our new cutting-edge menu tags provide unmatched precision and flexibility, empowering food professionals to unlock actionable insights and analyze menu trends and track food innovation with ease. With granular item-level filtering, analyze nuanced menu attributes like descriptors (e.g., indulgent, spicy) or specific foods (e.g., sushi, tacos.). Within seconds understand how global flavors are moving and evolving across menus, like what percentage of pizza restaurants have a Thai or Mexican pizza, or what percentage of Korean restaurants offer street food.
MENU TRENDS | MAC
Experience the MAC Like Never Before
Unlock deeper menu insights with our enhanced Menu Adoption Cycle™ (MAC). Easily send MAC keywords from any stage to the "Build Your Own" page in Menu Trends for analysis. This new capability streamlines trend tracking, helping you identify emerging trends, assess market saturation, and develop data-driven menu strategies more efficiently.
MENU TRENDS | LOCAL INSIGHTS
Pinpoint Regional Menu Trends with Metro-Level Heat Maps
We've enhanced Menu Trends navigation to provide greater access to local menu data, making it easier to analyze trends down to the metro level. From the "Build Your Own", Profile, and Menu Examples pages in Menu Trends, navigate to see the regional analysis for any keyword in Local Insights. From here, get a more granular view and see how menu items index by region or specific chain footprints.
BRAND PERFORMANCE
Level Up Your Brand Analysis - More Chain Data Awaits
The vast U.S. chain restaurant landscape is ever-changing, and Datassential is constantly adding new chain coverage to our suite of tools to provide the most comprehensive insights for our clients. Our Brand Performance tool now includes data on Chuy’s, Dave’s Hot Chicken, and Torchy's Tacos.
CONSUMER PREFERENCES
From Baijiu to Functional Soda—Explore New Flavors Consumers Love
Track how consumers feel about anything you can eat or drink, and identify opportunities to innovate confidently by keeping a pulse on your target audience. Every quarter new foods, beverages, brands, and more are added to the vast platform, so take a look at the recent additions like Baijiu, Escalivada, Sacha Inchi, Tejocote, and Functional Soda. These additions will help users stay ahead of emerging trends and consumer interests.
LAUNCHES EUROPE
Unlock Europe's Latest Trends & Innovations with Our Comprehensive Coverage
Discover cutting-edge innovations in top chain restaurants with our enhanced coverage of new menu items and LTOs (limited-time offers) across global markets — U.K., France, Spain, Germany, and Italy. Dive into our growing database of over 4,000 new European menu items and empower your global business to stay ahead of trends.
REPORT PRO
Unlock Key Industry Insights in U.S. & Europe
If you subscribe to Report Pro, don’t miss out on our latest research! Dive into key industry insights, including our operator landscape reports, the State of the Menu, and more.
DATASSENTIAL HELP CENTER
Need Help? Get Support Immediately
Datassential’s Help Center now offers Customer Playbooks to navigate through some of our most common questions, like how to look at the 10 year trend of a dish and how to see what flavors a specific demographic loves.
Visit the Help Center from any tool to see the new Customer Playbooks, register for live, virtual sessions, and browse our intuitive in-tool onboarding tutorials, targeted FAQ, and videos.
