SNAP Updates
We’re excited to share new features, functionality, and an enhanced user experience in Datassential’s industry-leading food and beverage intelligence tools. Check out our latest updates below.
JUNE 17, 2025
CONSUMER PREFERENCES
SNAP FOOD PROFILES
BRAND PERFORMANCE
LAUNCHES EUROPE
REPORT PRO
CHECK OUT OUR ENHANCED HELP CENTER: Immediate Support and Comprehensive Customer Playbooks >>
Datassential One unlocks all of Datassential’s trend and market insights, combining capabilities for greater value and smarter work. You can get MORE of what you love and experience the full power of our entire platform — including our new Social Listening and Generative AI Search in Report Pro.
For a limited time we’re excited to offer a preview of these new features to all users. Log in and check out Social Listening on a Food Profile today or dive into Report Pro to ask any pressing business question!
Want to sign up for Datassential One? Reach out to your account rep or request a meeting here.
CONSUMER PREFERENCES
Capitalize on Flavor Trendlines Fast
Instantly visualize how foods, flavors, and beverages have shifted in the consumer mindset over time. For example, see how Gen Z's love for Oat Milk has grown or how Beignet is preferred among women.
Flavor profiles have been enhanced with a visual trendline for any metric by any demographic. Explore our new dedicated Trend section to better understand keyword growth and decline over the past 2 years and export a presentation-ready slide with ease.
CONSUMER PREFERENCES
From Turkish Coffee to Escalivada: What’s Top of Mind Right Now?
Stay ahead of emerging trends and evolving consumer preferences. With new flavors, beverages, brands, and more added each quarter, you’ll always have fresh insights to fuel innovation. Recent additions — like Dubai Chocolate, Turkish Coffee, Escalivada, and Khoya — offer a glimpse into what’s capturing attention today. Keep a close eye on your audience and spot new opportunities early.
DATASSENTIAL ONE | SNAP FOOD PROFILES
Streamline Your Food Profile Journey
Navigate directly to deeper analyses using our new and improved Food Profile with a fresh look and easy access to Menu Trends, Consumer Preferences, Local Insights and Launches & Ratings — just hover for info, or jump to the tool to continue seamless exploration.
LAUNCHES EUROPE
European Summer:
Say Hello to New LTO Coverage
Starting in July, our Launches & Ratings tool is expanding to include the Netherlands, Belgium, and Switzerland. Be the first to explore limited-time offers and menu innovations from top chains like Domino’s Pizza, Bakker Bart, and Burgermeister. With access to over 4,000 new European menu items (and growing!), you’ll gain the insights you need to stay ahead of emerging trends and drive smarter global strategy.
DATASSENTIAL HELP CENTER
Need Help? Get Support Immediately
Datassential’s Help Center now offers Customer Playbooks to navigate through some of our most common questions, like how to look at the 10 year trend of a dish and how to see what flavors a specific demographic loves.
Visit the Help Center from any tool to see the new Customer Playbooks, register for live, virtual sessions, and browse our intuitive in-tool onboarding tutorials, targeted FAQ, and videos.
