SNAP Updates
New features, functionality and an enhanced user experience, plus menu growth predictions, new reports, and much more!
November 15th, 2023
Introducing Launches & Ratings
We’re thrilled to introduce new features, functionality, and an enhanced user experience in a move toward the combination of two Datassential industry-leading tools (Item Launches & Concept Testing) into one cohesive, seamless platform experience. This integration provides a truly elevated experience for all subscribers, regardless of subscription level. Let’s take a look at some of the key upgrades!
LAUNCHES & RATINGS
Interactive LTO Trends Over Time
Now users can view LTO trends over time - by month, season or year - with a new interactive chart right on the homepage that details the most popular foods and flavors used in new items and LTOs, as well as the fastest growing ones (vs. one year prior). Users can filter to view the menu launches within the time period, segments or item types they care about, and then instantly export the customized chart into a PPT slide.
LAUNCHES & RATINGS
Food, Beverage
& Flavor Analytics
Users can also explore which foods, beverages, and flavors have been most prominently featured in LTOs over time - by season or year. Search terms like “cheese” or “matcha” and dynamically compare how they've trended in LTOs, by count of items or consumer ratings. Export custom-made charts and analyses in detailed, presentation-ready PPT slides.
LAUNCHES & RATINGS
Chain Performance Analytics
Have you ever wished for the ability to compare and contrast LTO activity among target chains, or chain competitors? With chain performance analytics, users can export detailed side-by-side comparison analytics, along with customized charting, to easily identify which chains are most (or least) active, the highest (and lowest) new item/LTO performers by chain, and much more.
LAUNCHES & RATINGS
And Even More Cool Stuff, including Enhanced Item-level Detail
To provide the most current and complete detail on every item tracked in Launches & Ratings, each item is affiliated with a Status (whether the item is returning, new, or an LTO) and Notes. Notes detail any additional information posted by the chain about the item, including the promotion name and/or how long the promotion is available. Users can also access and track Grocery / Deli and Meal Kit Launches, and test proprietary ideas for new Grocery / Deli and Meal Kit concept ideas.
All these upgrades are truly just the tip of the iceberg of what’s in store for you from this integration. Please reach out to your Datassential representative for a full overview, with more exciting updates to come next quarter.
CONSUMER PREFERENCES
New Consumer Preferences Data
Each quarter, new trend-forward foods, beverages, and flavors are added to our Consumer Preferences platform that tracks how consumers feel about anything one can eat or drink. Tinned fish is having a moment, but how many consumers actually consume it often? Ever wonder who the target consumer is for egg bites, or savory cocktails? Log in to Consumer Preferences in December to see who loves these most, who consumes them frequently, and if they’re growing in consumer awareness.
MENUCAST
98% Accurate Future Menu Growth Predictions, now by a New Name
Datassential has a legacy of incorporating AI to support our work and improve results for customers for more than 15 years, supporting data-backed concept ideation, chain restaurant price benchmarking, predicting future menu growth, and much more. We first debuted our AI-powered trend forecast solution, Menucast (formerly Haiku) in 2018, and through continuous improvements and upgrades, Menucast can predict the future of flavor and ingredient trends with 98% accuracy. Menucast is currently available to subscribers of Datassential’s Menu and Consumer package, please reach out to your Datassential representative to learn more.
REPORT PRO
New Reports You Need to See
Our dedicated content team is constantly at work publishing new reports for subscribers to Datassential’s Industry package, a vast library of 300+ presentation-ready reports published every year, with new content released each week. Don’t miss reports including deep dives into Snacking, Supermarket Prepared and the State of the Menu, operator and consumer perspectives on AI, and the 2024 industry forecast detailing industry key numbers (segment counts, growth, and spend) and the current and future projected size of the foodservice industry. Please reach out to your Datassential representative to learn more.
Trend Watch: The Pizza Issue >>
Snacking Keynote >>
HotShot: A Guide to Gen Alpha >>
Creative Concepts: Eatertainment >>
World Bites: Global Soup & Stew >>
The State of the Menu >>
2023 Future of Drink >>
Operator Check-in: AI Technology >>
AI: The Consumer Perspective >>
Supermarket Prepared Keynote >>
Alcoholic Beverage SIP reports >>
If you're new to SNAP or need a refresher on the solutions in your subscription, check out our Datassential training center (please email support@datassential.com for the password). Read about recent updates to our Sales Intelligence solutions here. Not a subscriber? Click here to request a demo, we’d love to connect with you!