CONSUMER
PREFERENCES
LAUNCHES
& RATINGS

MENU TRENDS
Unlock More Unique, Inception Level Items
With our new Menu Examples feature, all Menu Trends subscribers can access a robust sample of menus, from inception to ubiquity. Effortlessly browse through 200K+ unique menus, filter and download reports by state or segment. Effortlessly include or exclude chains in the U.S. or Canada.
MENU TRENDS
Spot the Fastest-Growing Trends
Turn up the heat on your trend predictions with fastest-growing data at a glance! On the Menu Trends homepage, you can now instantly spot cutting-edge keywords to keep your menu and product development fresh. Browse across menu penetration, past 4-year growth, and predicted 4-year growth for a variety of categories, from veggies to alcohol.

CONSUMER PREFERENCES
Sip Back & Explore New Flavors Consumers Love
Track how consumers feel about anything you can eat or drink, and identify opportunities to innovate confidently by keeping a pulse on your target audience. Every quarter new foods, beverages, brands and more are added to the vast platform, so take a look at the recent additions like Japanese Curry, Rooh Afza, and Painkiller Cocktail, as well as enhanced beverage descriptors like cold pressed, fat washed, and single origin.


LAUNCHES & RATINGS
Mind the (Menu) Gap: LTO Coverage in UK & France
Starting December 2nd, uncover menu opportunities and see what new items top chains are launching in the UK and France. Be the first to know about new menu items as they’re released and easily track and understand menu whitespace for innovation strategies.
REPORT PRO | SNAP
Eh-mazing Insights: Dive into Canadian MACs
Discover Canadian menu trends with MAC (Menu Adoption Cycle) charts, now open to all subscribers with MAC access! Explore categories like Appetizers, Entrees, Sides, Desserts, and Non-Alcoholic Beverages. Plus, dive into new charts for Breakfast, Global Cuisine, Sandwiches, Pizza, and Sauces.
Stay tuned for more to come 👀 coffee, potatoes, pasta - oh my!

REPORT PRO
On the Horizon: Report Pro's 2025 Lineup
Uncover new insights with our upcoming content in Report Pro, featuring fresh keynotes, trend one-pagers, and enhanced search capabilities.
Keep your eyes peeled for titles like our 2025 Annual Trend Report, State of Pricing, Global Flavors keynote, The Cocktail Issue, and more.
Interested in Europe Pro content? Give your account manager a buzz for more information.
DATASSENTIAL SALES INTELLIGENCE
What's New with Sales Intelligence Updates
Learn about Datassential's recent enhancements to our industry-leading sales intelligence solutions, covering 60+ countries. From elevated restaurant segmenting (hello, Upscale Casual segment filter) to supercharged chain menus, explore how these features can help you succeed. Check out the latest updates here.
Not a subscriber? Click here to request a demo, we’d love to connect with you!


DATASSENTIAL HELP CENTER
Need Help? Get Support Immediately
Datassential’s Help Center now offers Customer Playbooks to navigate through some of our most common questions, like how to look at the 10 year trend of a dish and how to see what flavors a specific demographic loves.
Visit the Help Center from any tool to see the new Customer Playbooks, register for live, virtual sessions, and browse our intuitive in-tool onboarding tutorials, targeted FAQ, and videos.

