The Adult Beverage Webinar Registration

Tuesday, June 28th, 2022 at 12:00 pm CT

Get ready for Datassential’s first adult beverage-focused webinar featuring on- and off-premise trends and more! Join Datassential hosts Colleen McClellan, Kyle Chamberlin, and Kelly Dykhuizen on a journey through the world of alcoholic beverages. When do consumers decide to stop or keep drinking certain beverages and when do they become a connoisseur? What about those avoiding an entire category – how does that happen? Imbibe in comprehensive research around specific types of liquor, wine, beer, hard cider, and hard seltzer, and learn how to influence the next generation of consumers.

Complete the form below to register.


Having trouble viewing the form? Go to the official Zoom registration page to register.


Colleen McClellan
Director/Sommelier/WSET III 

Colleen has 20+ years’ experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director with Datassential, a certified Sommelier, WSET III in wine, holds an MBA in International Business, MS in Management Information Systems, and a BS in Neurobiology and Physiology.


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Kyle Chamberlin
Senior Account Manager

Kyle Chamberlin has nearly a decade of experience in insights and innovation, including six years with Datassential diving into the past, present, and future of food & bev. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle holds BA degrees in Economics and Sociology from Temple University, is a Certified Beer Server who is currently studying for his Cicerone certification, and spent two summers kickstarting a vegan kimchi brand in Chicago.


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Kelly Dykhuizen
Senior Account Manager

Kelly joined Datassential in 2017, where she specializes in analyzing food and beverage trends and providing actionable insights to clients. Her background includes over 10 years of experience in both custom and syndicated research, primarily for CPG, foodservice, and retail clients. Kelly has a BS in Marketing and Entrepreneurship from Indiana University.



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