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Sales Intelligence
Product Updates

We're constantly adding new features and data in response to industry shifts, and most of all, to better serve you. Check out our latest updates below.

May 7, 2025

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Unlock it all. Explore the full power of our entire suite.

Datassential One unlocks all of Datassential’s sales intelligence, trend, and market insights, combining its capabilities for greater value and smarter work. You can get MORE of what you love and experience the full power of our entire capabilities suite — including our new Social Listening capability — working better together and smarter than ever before. 

For a limited time we’re excited to offer a preview of Social Listening to all users. Log in and check it out on a Food Profile today! And request a meeting today to sign up for Datassential One.

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Leverage Our Salesforce Plugin To Streamline Your Sales Workflow

Supercharge your sales process without ever leaving Salesforce. Pinpoint your top operator targets and access enriched records — packed with 70+ attributes, automatically populated details, and scheduled batch updates that keep your data fresh and actionable. Instantly filter and find the right operators based on address, radius, segment, cuisine type, confidence level, and more.

Spend less time searching, and more time selling to the right prospects, all within your Salesforce workflow.

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Target the Right Buyers with More Granular Purchase Potential Data

Gain a powerful edge with our Purchase Potential feature — your key to unlocking high-value opportunities across millions of restaurants, bars, and hotels. Zero in on top prospects with detailed, category-specific spend data, spanning food, beverage, and disposables, even drilling down into sub-categories like dry, fresh, frozen, alcohol, and non-alcohol.

Prioritize the accounts that matter most with more granular, actionable insights and customize your approach to match every buyer’s unique needs.

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Pinpoint Trendy Operators Using Popularity Score

Quickly identify and target restaurants and venues by Popularity Score — a 100 point scale based on review volume and recency.  Focus your sales outreach on the hottest operators with the most customer buzz to maximize your impact.

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Enhanced Presentation-Ready Exports At Your Fingertips

Deliver stunning presentations and drive results with our enhanced exports. Instantly generate polished Radius Reports, Market Analysis, and Chains Analysis — perfect for sharing insights with impact. 

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Unlock Key Industry Insights with Report Pro

Don’t miss out on our latest research in Report Pro! Dive into our monthly Restaurant Landscape summary report and other crucial foodservice industry insights like Economic Indicators and our 2025 Industry Forecast.

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Stay In The Know on Top Chains

Do you know you can get notified as soon as a new Chain Unit Tracker report releases? Sign up in Content Watch for updates on our monthly report that features key changes within the restaurant industry. It highlights shifts in chain data providing insights into market dynamics and showcases examples of limited-time offers and new menu items from U.S. chain restaurants — ensuring you stay informed about the brands you want to know about. Stay ahead with concise, actionable intelligence on the evolving landscape of U.S. chains.

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Need Help?
Get Support immediately.

Datassential’s Help Center now offers Customer Playbooks to navigate through some of our most common questions, like how to look at the 10 year trend of a dish and how to see what flavors a specific demographic loves. 

Visit the Help Center from any tool to see the new Customer Playbooks, register for live, virtual sessions, and browse our intuitive in-tool onboarding tutorials, targeted FAQ, and videos.

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Did you see our last quarterly update? Check out the latest happenings here.