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OCTOBER 29, 2025

Sales Intelligence
Product Updates

Constant feature and data updates help you stay ahead. See what’s new below.

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Introducing the Redesigned Operator Profile

Find everything you need to know about an operator: now in one clear, comprehensive view. Our updated profile makes it easier to understand your prospects, uncover insights, and craft more tailored sales outreach.

HOW TO ACCESS: In U.S. & Canada Operators, type a business name in search bar or use Sales Targets to build a prospect list and click into any profile.

Operator Overview

Get a clear, at-a-glance understanding of every operator’s digital footprint and logistics.

  • Social and Delivery icons indicate an operator’s tech savviness, delivery usage, and social presence
  • Open operator websites directly from the profile to explore brand tone and positioning

PRO TIP: Check business hours and use map view to plan outreach when key contacts are on-site.

NEW: Anchored tabs keep navigation simple as you explore each section that follows.

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Business Details

DON'T OVERLOOK KEY POINTS
Gain deeper business insights to target smarter and sell with confidence, such as:

  • Credit rating: Prioritize stable, lower-risk prospects
  • Popularity score: Target high-traffic, in-demand locations backed by strong ratings and reviews
  • Lead score: Identify your best-fit opportunities (ask us how to tailor it to your business criteria)

PURCHASE POTENTIAL, CONTACTS & MORE

Identify the right prospects faster and know who to call first.

  • Gauge and prioritize prospects by Estimated Purchase Potential (now clearly segmented by Food, Beverage, and Disposables)
  • Access 700K+ verified contacts across 355K operators to connect with key decision-makers
  • Evaluate additional details like ratings, day parts, catering, and seating options for more personalized outreach
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Surrounding Demographics

See who your customers serve and help them understand their business’ position and opportunities.

  • Visualize local demographics (age, income, ethnicity, and more) by ZIP code or radius

  • Pinpoint ideal menu fit, pricing strategies, and product appeal for every neighborhood
PRO TIP: Combine local demographic data with insights from Consumer Preferences to help tailor your pitch.
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Competitive Landscape

Understand the market context before making your move.

  • Analyze nearby competitors by segment, cuisine, and chain type
  • Use insights to evaluate new concept opportunities, refine territory planning, and spot whitespace for growth
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Menu

See what’s on the menu and identify where your products can win.

  • Now featuring 40% more unit-level menus, complete with item descriptions and pricing
  • Build smarter prospect lists and tailor outreach with menu-level intelligence
  • Use the “On the Menu” filter in Sales Targets to find operators serving (or missing) key ingredients or dishes (PRO TIP: don’t forget to hit Enter!)
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Questions? Contact your account manager or hello@datassential.com.

In Case You Missed It

OUR LATEST REPORTS

Access the hottest industry insights in Report Pro, including:

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MORE FEATURE UPDATES

Discover the latest updates: Innovation | Sales Intelligence

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Did you know Datassential innovation and sales intelligence tools are now seamlessly connected through Datassential One?

Request a demo to learn more!