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SEPTEMBER 16, 2025

SNAP Product Updates

Constant feature and data updates help you stay ahead. See what’s new below.

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CONSUMER PREFERENCES

Discover Insights with Trend, Correlation & Visualize

Unlock Guest Preferences Across Leading Hotel Brands

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REPORT PRO

Browse Industry Reports with Ease in Table view

 

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CONCEPT LOCKER

Accelerate Decision-Making with AI-Powered Feedback Summaries

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DATASSENTIAL ONE

See What’s Fueling Social Media Buzz with Historical Posts

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Free Trial Ending October 15
Try Social Listening and Generative AI Search now. Ask us how to keep access at hello@datassential.com. 

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Discover insights with Trend, Correlation & Visualize

New tools to uncover complex insights are live in the Analyze tab of Consumer Preferences, making it simple to highlight what matters and unlock deeper analysis in just a few clicks. 

Flip through three new ways to slice and dice public opinion on foods, flavors, and beverages: Trend, Correlation, and Visualize.

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Spot shifting tastes with Historic Trend’s demographic trendlines, then use Trend Summary to rank and compare changes in consumer preferences over time (by any metric, group, or category). 

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Building a new dish or cocktail? With Correlation, you can now find the best ingredient pairings based on correlated consumer tastes. 

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With our new Visualize charts, discover the rising stars, familiar favorites, or most polarizing items within any category or demographic!

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Unlock guest preferences across leading hotel brands

Reveal deeper insights into consumer preferences across 29 leading hotel chains, from Intercontinental and Hilton Garden Inn to The Ritz-Carlton. Discover exactly which flavors, beverages, or menu items resonate with each guest profile.

Tailor your product positioning or sales pitch to each brand, crafting smarter, more relevant stories that connect with your audience.

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Browse industry reports with ease in Table view

Discover a faster way to find the right report. 

In Report Pro, toggle between the familiar Tile view to a sortable, filterable table. Explore the entire report library by name, description, length, tags, or category.

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Accelerate decision making with AI-powered feedback summaries

New AI-powered summaries in Concept Locker make it faster and easier to analyze results. 

For any full concept test, our AI instantly organizes open-ended feedback by theme, so you can quickly see what consumers loved (or didn’t). Spend less time digging through data and more time acting on insights.

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See what’s fueling social media buzz with historical posts

Wondering why social engagement for "paloma" spiked in November 2024? Curious what content is sparking consumer excitement? 

Explore top-performing social media posts from the past two years to track evolving trends, see what resonates, and power your R&D pipeline with consumer-driven insights.

Reminder: Your Free Trial of Social Listening ends October 15! Ask us how to keep it.

Questions? Contact your account manager or hello@datassential.com.

In Case You Missed It

OUR LATEST REPORTS

Access the hottest industry insights in Report Pro, including:

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MORE FEATURE UPDATES

Discover the latest updates: Innovation | Sales Intelligence

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Did you know Datassential innovation and sales intelligence tools are now seamlessly connected through Datassential One?

Request a demo to learn more!