SNAP Updates
A user-centered (and hotter) new SNAP design, combined menu and consumer data, AI-powered Long Term Trend exports, and more!
May 17th, 2023
A User-Centered New SNAP Design
To make it even easier for you to identify and get the data and insights you need, SNAP has been redesigned with tools now organized by four primary use cases:
- Industry – gain inspiration and industry knowledge
- Menu & Consumer – build personalized and data driven sales stories, defend and win placements, and guide on-trend innovation
- Chains – inform competitive intelligence and monitoring
- Sales Intelligence – enable targeted prospecting and consultative selling, and improve win rates
As before, you can continue to access the tools in your subscription from the SNAP dropdown, just via these new categories.
Now, when customers use Datassential’s tools to see what’s trending on restaurant menus and access AI-generated predictions, they can obtain an unparalleled, 360-degree view by simultaneously seeing what consumers think of these trends, too. The menu and consumer data integration brings first-to-world capabilities and has wowed our customers. Here’s what they’re saying:
“Datassential raised the bar even higher by integrating menu data with consumer flavor preferences. This is exactly the data we need to guide our foodservice and retail sales and marketing efforts and it’s now easier than ever to access and analyze.”
– Miwa Thompson, Deputy Chief Marketing Officer at Kikkoman.
“This integration of menu trends and consumer flavor preferences is so helpful, now when I research food and beverage trends in addition to seeing menu penetration, growth and how the trends are used on menus. I also immediately see consumer perceptions – their experience with the trends, and how much they like them – which further contextualizes the opportunity. This is an industry game-changer and time-saver too.”
– Shannon O’Shields, Vice President of Marketing at Rubix Foods
Data from this new combined view is available to Menu Trends and Consumer Preferences subscribers both on-screen and in exports in both SNAP and Menu Trends.
Consumer Preferences for Emerging Trends
We’re continually adding new keywords to our Consumer Preferences database to track how consumers feel about new foods and flavors. Are you curious how many consumers are aware of Monkey 47, or which generation loves butter mochi most? Log in to Consumer Preferences in June for the answer!
AI Update: Haiku Projections in Long Term Trend Reports
Datassential uses machine learning algorithms and artificial intelligence to enhance our tools in a multitude of ways, including informing our menu penetration forecast estimates four years into the future. Now, that predicted penetration is available in Menu Trends long term trend exports so you can view not only what penetration looks like today, but where it’s heading in the future, even when you’re offline.
Just Released: New Category Overviews
In addition to Summary Reports detailing menu penetration trends, Category Overviews are now available in Menu Trends for key categories including breakfast dishes, burgers, sandwiches and more. Category Overviews cover top and trending items, regional skews, chain introductions, and consumer experience data (for Consumer Preferences subscribers). Find these reports in Menu Trends.
Become a Power User with our Training Center
If you’re new to SNAP or need a refresher on the solutions in your subscription, check out our Datassential Training Center (please reply to this email for the password).
