SNAP Updates
Alerts for the new content you need to see, side-by-side chain and demographic comparisons, and much more!
August 14th, 2023
To arm our Report Pro subscribers with immediate access to the timely content you need, we launched a Content Watch feature that allows subscribers to set up email notifications for new publications based on topics of interest, or new items in your subscription package, as they’re released. Content Watch users can select not only the topics they want to hear about, but also the cadence for the alerts (immediate, weekly, or monthly). Join hundreds of your industry peers and sign up for Content Watch today, accessible through Report Pro.
More category reports across a range of hot topics
Nineteen Category Overview reports are now available in Menu Trends spanning notable food and beverage categories including alcoholic beverages, Asian noodles, Italian pasta, and many more. Updated every quarter, Category Overviews are chock-full of important data including top and trending items, regional skews, chain intros, and consumer experience data (for Consumer Preferences subscribers.)
New Consumer Preferences keywords
Every quarter new keywords are added to our Consumer Preferences database to track how consumers feel about anything one can eat or drink, including specialty, global and inception-level items. Available this quarter are celebratory items like Chinese mooncakes and French 75 cocktails. Check back in September to identify who loves these most, who consumes them most often, and if they’re growing in consumer awareness.
Customizable brand tracking & competitive comparisons
Chain restaurant operators need to know how their brands are performing against the competition in the eyes of consumers - and the results can be surprising. Our Brand Performance tool tracks over 130 key metrics for major restaurants, grocery chains and c-stores, and Brand Performance subscribers now have the ability to track how brand ratings evolve over time with eight quarters of trended data, and to compare specific chains side-by-side with up to 25 other hand-selected competitors.
Consumer Preferences across demographic groups
Food and beverage preferences change drastically across consumer groups, what’s highly loved by Millennials may not be as desired by Gen Z (some data-backed examples of this? bacon jam, bleu cheese dressing, and Persian food). Our Consumer Preferences database tracks how consumers feel about anything you can eat or drink, and subscribers now have the ability to compare sentiment side-by-side across different demographic groups to identify what foods, beverages, flavors and more stand out most for your target consumers.
