Target Smarter with Credit Ratings and Unit-Level Contacts

In addition to existing chain HQ contacts, Datassential now covers 700K unit-level contacts—featuring names and job titles across 355K operators—so you can connect with decision makers right away.

Plus, pinpoint your ICP and prequalify accounts faster with all-new business stats on Legal Name, Employee Count, and Credit Rating.^*

*  Available August 19.

Gain a Competitive Edge with POS Data

With the brand new POS System filter, see which restaurants use any of 110+ Point of Sale systems: a gamechanger for prospecting and market research!

Detect high-value prospects by their current provider, gauge competitor footprint, and uncover prime opportunities for integration and growth.

Segment by Owner Profile to Engage with Purpose

Find and connect with operators most aligned with your product and business values. 

With the new Owner Profile filter, easily segment restaurants that self-identify as Women Owned, Latinx Owned, Asian Owned, and more.

Discover Untapped Markets with Whitespace Analysis

Switch to the new Table view in Global Operators and pivot results by any two operator metrics.

Take it further: integrate your CRM data to reveal whitespace in the total market. Pivot by Client Status to see penetration rates per segment, with flags for operators not yet in your CRM.

Prioritize Prospects by Your Personalized Lead Score

What goes into a lead score? That’s up to you! Leverage 100+ tracked attributes to define a lead score that reflects your priorities and ICP.

Now available in Global Operators, your custom lead score appears on every operator profile and can be used to filter your target list, so your sales team can zero in on the leads most likely to convert.

Drive Global Sales with Expanded Tag & Menu Coverage

54 countries around the world—now including Colombia, Indonesia, and Iceland, to name a few—have Food and Place tags! Filter operators by tags like: Do they offer delivery? Breakfast? A bar? and so many more!

With searchable menus now available in 15 countries outside the US, you can target operators based on what they do (or don’t) feature on their menu.

Data Integration, Three Ways: Salesforce Plugin, Snowflake & API Integration

In addition to our standard flat file transfer, Datassential now offers data sharing capabilities via Salesforce Plugin, Snowflake, or API Integration. 

Choose whichever method works best for your team to integrate rich operator intelligence into your CRM system, enhancing the cleanliness of your data, saving time for your sales team, and increasing sales cycle efficiency.